‘Alter Social’ exclusive for @pap_magazine

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Art Director & Stylist
@youyou_zhou_
Photographer
@iamfredi
Post Production
@llin1258 @janette_leeeee
Bts
@warapgerson
Makeup
@jo.makeupart

Starring
@prohzac

The editorial analyses the shades of masculine identity dualism between self-identity ad social identity. Just like Stevenson’s novel, the protagonist will experience splitting identities like Dr Jekyll (Good) and Mr Hyde (Bad). However, the concept of identity has been transmuted in modern societies, as men are channelling their inner feminine energy. Hence, this editorial aims to challenge societal stereotypes, by creating an Alter Social Identity. Where the good is bad (white) and the bad is good (black).

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